News

Chicago , IL - AdverTickets, a leading out-of-home advertising company and division of Brite Media, LLC, has entered into a long term partnership with PLS Financial Services, a leading retailer of financial services with nearly 400 U.S. locations. Through this partnership, AdverTickets will be the exclusive media company provider of third-party advertiser messaging to PLS on Cash Jackets (money envelopes) and other select static media products. The AdverTickets' Cash Jacket network has over 70 exclusive corporate partners under contract representing over 7,600 locations nationwide that provide valuable financial services to over 11 million customers each month. The AdverTickets exclusive network is a powerful way for advertisers to reach this valuable targeted audience in partnership with their trusted local financial services provider. "We are excited to secure a long term relationship with PLS and to continue to bring significant value to their operations. This partnership allows us to build on our 7 year success with PLS while continuing to provide our advertising clients with valuable, high-quality specialized media deliverables direct to PLS customers," said Brent Wingert, Senior Vice President - Brite Media. "Our AdverTickets partnership is more important to PLS because it promotes complimentary services that are meaningful to our customers," stated Aaron Caid, Senior Vice President and Chief Marketing Officer to PLS Financial Services. "It is important that we develop partnerships that demonstrate value as well as build credibility on behalf of our PLS customers."  About Brite Media, LLC With sales offices in New York, San Francisco, Los Angeles, Dallas and Reno, Brite Media's unique Coffee Ad Sleeve and Check Cashing Cash Jacket media products enable advertisers to place targeted messages in consumers' hands during their everyday routines. These media products have a high dwell time and travel with the consumer as part of their day. The Company's exclusive, nationwide Café and Check Cashing venue networks reach consumers in top media markets at a time when they are making purchase decisions. The exclusive networks also can be segmented to target specific DMAs, demographics, products or types of consumers, and the Company's flexible production allows advertisers to design specialized messages and update content frequently. The products and networks also serve as valuable distribution points for sampling and couponing.  For more information, please visit www.britemedia.com. About PLS PLS, headquartered in Chicago, operates or manages nearly 400 financial services centers in markets that span the U.S. from California to New York. PLS is ranked among the Top 100 Job-Creating Companies in the U.S. by Inc. magazine and is listed among Inc.'s 5000 Fastest-Growing Private Companies in America. The company has been named one of the 101 Best and Brightest Companies to Work for in Chicago by the National Association for Business Resources. PLS serves customers through its PLS check cashing locations, which offer check cashing, prepaid Visa debit cards, money transfer services, direct deposit services, money orders and bill payments; PLS loan store locations, which provide consumer short-term loans and auto insurance; and PLS motor vehicle services facilities, which offer vehicle license and registration services. Please visit PLS at www.pls247.com for additional information on products and services.