April 1, 2022

An Affiliate of The Beekman Group Completes Divestiture of BriteVision

NEW YORK, April 1, 2022 -- The Beekman Group announced that an affiliate of Beekman Investment Partners II, LP (“Beekman”) completed the divestiture of BriteVision, the custom print and paper cup sleeve division of Mesmerize Media LLC (“Mesmerize”), to Vidya Brands Group (“Vidya”), a family of companies that specialize in packaging, printing, and converting products for small to midsize growth-oriented enterprises.

BriteVision, founded in 1999 and based in Reno, NV is the leading producer of custom printed paper coffee cup sleeves in the U.S. and serves the disposable food service packaging industry. BriteVision has longstanding customer relationships and is differentiated by its premium products and its fast time to market, which drives industry leading margins and superior client recurring revenue.

Vidya, founded in 2021 and based in Lincolnshire, Illinois, is comprised of three specialty packaging and paper converting brands, including BriteVision. Vidya focuses on acquiring premium brands that specialize in the design and manufacture of packaging and converted paper products, serving small to midsize growth-oriented enterprises. The Patel family, who sold Flexo Converters, a manufacturer of stock, custom, and recycled paper bags and sacks, to Novolex, a Carlyle portfolio company, in July 2021, created Vidya Holdings to invest in the packaging industry.

Michael Ellis, President and COO of Mesmerize stated, “Vidya Brands Group is the ideal partner for the next chapter of BriteVision’s growth. Vidya has a strong track record in the packaging business, and we look forward to seeing the division’s future success.”

Andrew Brown, Managing Director at Beekman, added that "Beekman is excited for BriteVision’s next phase of growth within Vidya and to continue to support the Mesmerize management team in its core growth strategy as a pure-play platform in the point of care advertising space.”

About Mesmerize

Mesmerize Media, LLC is a leading point of care out-of-home advertising operator that delivers valuable patient education and consumer engagement across its expansive network of high-impact media channels. The Company’s media suite includes advertising displayed at doctor’s offices and pharmacies, mass transit locations, coffee shops, financial services centers, and a wide variety of other locations. The Company’s advertisement displays are distributed through contracted networks including retail partners, transit municipalities, and healthcare practices.

About The Beekman Group

The Beekman Group is a private equity firm, based in New York City, focused on building industry-leading companies in the healthcare, consumer, and business services sectors. The firm partners with management teams who desire to be significant owners and create meaningful value by accelerating organic and acquisition growth initiatives. Beekman manages $1 billion in assets and has completed over 175 transactions since inception. For more information, please visit

Contact Information:

The Beekman Group

Crystal Smith

[email protected]